To succeed, the branch manager needs to be both tactician and strategist, but most managers have little time for strategy. Here's how branch managers can create an ongoing process of gathering, analyzing and applying information about suppliers, competitors and customers: the 5,000-foot view.
Think about the last time you looked out the window of a commercial airliner on a clear day from 35,000 feet. You could probably see two cities hundreds of miles apart. There was a huge cluster of buildings and freeways and infrastructure grouped in a small area over there, with vast space between it and the next cluster. What you see from the 35,000-foot view is that there are two distinct markets hundreds of miles apart. That's all you really know.