Editor's note: This article is the final piece in an MDM series that provides select excerpts from a new book, Stand Out from the Competition! Four Pathways to Differentiate Your Wholesale Distribution Company.
If you had one primary supplier, what would your business model look like? For Turf Equipment and Supply, Jessup, Md., the answer is a strong go-to-market strategy that includes a focus on customer care and metrics to continually monitor performance. Customer service is the company's top differentiator and it has built processes to keep improving its ability to make customers happy.
Started in the early 1980s, Turf Equipment and Supply has grown into a $35-million, 60-employee distributor of commercial lawn mowers, irrigation systems and supporting products. '