• About MDM
  • Cart
  • Terms & Conditions
  • Privacy Policy
  • Cookies Statement
  • News
    • Premium Articles
    • Latest
    • Technology & Digital
    • Mergers & Acquisitions
    • Talent Development
  • Resources
    • Store
      • Market/Economic Data
      • Management
      • Economic Benchmarks for Wholesale Distribution
      • Sales & Marketing
      • Special Reports
      • What Customers Want
    • Conferences
    • Webcasts
    • Podcasts
    • Directories
      • Associations
      • Buying and Marketing Groups
      • Investment Bank Guide for Distributors
    • Free Reports
    • Partners
  • Research
    • 2019 Market Leaders lists
    • MDM Analytics
    • Economic Benchmarks
    • Industry Competitive Landscape
    • White Papers
  • Subscribe
    • MDM Daily Update
    • MDM Premium
    • Podcasts
  • Premium
    • Download The Issue
    • Subscription Renewal
  • Sign In
  • Sign Out
  • My Account
Home » How Pricing Decisions Impact Your Bottom Line
Looking to read the full article? Subscribe today!

How Pricing Decisions Impact Your Bottom Line

July 10, 2003
Jim Olsztynski
No Comments

This article is excerpted from Essentials of Profitable Wholesale Distribution, by Jim Olsztynski, published by the National Association of Wholesaler-Distributors. Containing text explanations and review questions, the book is a tool for training branch managers, salespeople and other staff in the basics of all aspects of distribution.

It sounds easy for a distributor to give bigger discounts as a convenient way to increase sales. It makes customers "like" doing business with that distributor. Sometimes a company feels compelled to lower prices to be in line with the "going rate" of what competitors are charging. These are all understandable motives. Yet, rampant price cutting is one of the quickest ways for a company to drive itself out of business.

Constantly ...

 
Distribution Sales & Marketing Distribution Management & Strategy

Buy This Article

Add this article to your cart for $9.95

Keep enjoying more great content including industry news, blog and opinion articles by creating a free account or logging in.

To get access, you can click here to Register today!

If you already have an account, click here to Login.

Popular Stories

  • Distributors are About to Get Commoditized

  • Distributors Struggle with Online Pricing

  • What are College Seniors Looking for as They Enter the Distribution Field?

  • 6 Decision Criteria for Developing a Customer-Centric SKU Management Plan

  • A Distributor’s Innovation Playbook for 2020

Subscribe to MDM Update Newsletter

Your best source for news and trends in the wholesale distribution industry

Join Today
  • ABOUT MDM
    • About
    • Terms and Conditions
    • Authors
  • HELP
    • My Account
    • Login Help/ Password Reset
    • Research
    • Privacy & Data Act

CONTACT
6309 Monarch Park Place, Suite 203
Niwot, CO 80503, USA
Phone (303) 443-5060 
Toll free (888) 742-5060

 

Copyright ©2019. All Rights Reserved

  • Privacy Policy
  • Terms and Conditions