When a major consulting firm throws cool water on the top hype topic of the day, it's worth noting. A.T. Kearney presents a rational analysis of the scramble that WalMart kicked off last year in a nine-page white paper on Meeting the Retail RFID Mandate. It has a good overview for anyone thinking about it or with customers thinking about it. The report also wins the MDM award this month for best way to end a white paper, with a quote from William Gibson, the science fiction writer who coined the term 'cyberspace' in 1984:
'The future is already here, it's just not evenly distributed.'