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Super D Finds Formula for Growth

March 10, 2004
To compete effectively in a high-volume, low-margin market, this wholesaler of music and video products needed to increase order-processing efficiency, reduce its five to seven percent error rate, and stock a larger number of titles. So it automated and integrated order, inventory and shipping systems. Result: Revenues went from $11 million in 2000 to $47 million today.

Founded in 1990, Super D, a worldwide wholesaler of pre-recorded audio and video entertainment products, has enjoyed year-to-year growth and success. With headquarters and a 50,000 square foot distribution facility in Irvine, CA and offices around the world, thousands of successful retailers rely on the company to fulfill their orders, including Tower Records.

The challenge

Super D was ...

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