Remember the saying: "I know I'm wasting half my spend on advertising, I just don't know which half"? A study conducted at a recent marketing conference for electrical distributors and manufacturers tried to gauge the effectiveness of 16 sales and marketing activities.
Bottom line: Activities that center on planning and end-user interaction are viewed by manufacturers and distributors as the most effective activities. The effectiveness of promotional activities and brand building initiatives receive a wider range of scores.
Top activities where distributors and manufacturers agreed are effective: