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Case Study: Minarik Automation and Controls

Have an honest obsolescence program

January 25, 2005

Who: Patrick J. Frater, Minneapolis Branch General Manager of Minarik Automation and Controls (Eagan, MN)


Company Snapshot



  • One branch (19 branches total)
  • Key products: Motion control and
    automation
  • Key markets: Small machine builders, packaging, material handling, medical and metal industries

Distributors recognize that products have a lifecycle. As products mature, inevitably they will be updated or removed from the market. But we want manufacturers to do everything in their power to give us plenty of notification, so we're not caught with our pants down.


With his macro view of the marketplace, the manufacturer can tell a product is going down the tubes and decide to take it off the market. But from my ...

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