This article evaluates challenges buying and marketing groups face in today's markets. Part 1 of this article, published
in the Aug. 10, 2010, issue of MDM, looked at the benefits and evolving role these groups are playing for distributors and
While they have seen many successes, buying and marketing groups like other organizations that support the distribution industry
face challenges in a marketplace besot by slow sales, cost and margin pressures, and consolidation.
Along with these economic challenges, about a third of respondents to a recent MDM survey on the topic said that loyalty and
providing ongoing value to member distributors and vendors were top challenges.