In part one of MDM Editor Lindsay Konzak’s interview with Lewis-Goetz and Company CEO Jeffrey Crane, Crane spoke about the industrial rubber products distributor’s acquisition strategy. In part two – below – he talks about the role of technology as the company grows and the importance of training the distributor’s employees to effectively use that technology to add value for customers.
MDM: What role have technology tools played for your company as you have grown?
Crane: We like to make decisions with data. We have reporting tools we use consistently to understand what trends are taking place in our business and to understand the data behind what’s happening in our business.