Planning now to make lots of evolutionary refinements that fit nicely into our old industry and groupthink may not improve results for two reasons:
We may not be as good at implementing planned changes as we think. Have we honestly scored our success rate for past annual objectives? And,
As we review past accomplishments, did they have the big impact we thought they would have or did the top 80% of all competitors do the same things leaving us with no sustainable competitive advantages?
Less product pushing, more value innovation?
Are we still hoping for big results from lots of "new" product pushing promotions when the effectiveness of such efforts has been declining for years? In mature industries, 90% percent of sales typically ...