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Commentary: The Power of Segmentation

The insight gained from analyzing customer behavior can be a key differentiator

October 10, 2012

The wholesale distribution industry is about to experience a smack-down wrestling match with big data, and in many cases, big data is going to win. Why? Through no particular fault of any management role or responsibility within an organization, many companies don’t have a data management policy. That means there may be multiple records of customer bill-to and ship-to with dirty data – which may be as simple ...

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