Grainger’s Multichannel Model Builds Customer Loyalty, Stickiness
Approach helps distributor adapt to changing economic conditions
December 10, 2012
Grainger’s multichannel model lets customers be served the way they want to be served, according to Court Carruthers, Grainger U.S. president. He was speaking at the $8.1 billion distributor’s recent annual analyst meeting, available at grainger.com.
And it has allowed the distributor to adapt to changing economic conditions, Carruthers said.
At the annual meeting, Grainger’s leaders provided an update on Grainger’s growth drivers, homing in on the concept of ...