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NetSuite Inc. (NYSE: N), San Mateo, CA, a provider of cloud-based financials / ERP software suites, has acquired Retail Anywhere, a provider of multi-channel retail management solutions. The acquisition builds on NetSuite’s SuiteCommerce platform, delivering the industry’s first integrated cloud business suite for retailers.
It fulfills a demand among retailers for a single commerce solution that supports multiple customer touchpoints, from physical points of sale (POS) at brick-and-mortar stores or other locations to call centers, social media and B2B, B2C, and e-commerce via desktops, laptops, iPhone/iPad and other smartphones and tablets.
The unified commerce platform allows retailers to enhance the commerce experiences with capabilities like “shop-online, pickup in store” and “save the sale” to fulfill in-store customer needs from any inventory location.
According to the Deloitte 2012 Annual Holiday Survey, consumers who engage with retailers through multiple customer touchpoints were likely to spend 71 percent more than those who only engage through the traditional brick-and-mortar channel.