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Performance Foodservice, Richmond, VA, launched two key digital communications initiatives – a redesigned website (www.PerformanceFoodservice.com) and a new food blog called FOODCENTRIC (www.Foodcentric.com) written by and for those passionate about food.
“These tools enable our customers to improve their operations and stay abreast of the latest trends and developments in the foodservice industry,” said Fred Sanelli, senior vice president for marketing, brands & sales development.
The new PerformanceFoodservice.com features the following site enhancements:
• Improved Design and Structure: The new site has an open, modern look with bright, bold food photography along with intuitive navigation to find topics and products more easily.
• Informative Ideas & Trends: This tab offers weekly market trend reports, as well as inspirational ideas, recipes, “how to” tips and articles by Performance Foodservice chefs.
• Our Products: This expanded section provides information on an expansive range of products and services, including pertinent food responsibility topics, custom solutions and nutritional information.
• Your Operation: Customers will find a wide range of tips and resources here for building their business, including information on green alternatives, social marketing options, menu development and deals and rebates.
Performance Foodservice operates 36 broadline distribution centers serving customers nationwide. It is a business segment of Richmond, VA-based Performance Food Group Inc.