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HD Supply White Cap, Atlanta, GA, distributor of tools, supplies and safety products to professional concrete, specialty and general contractors, has launched a new mobile website, aimed at smartphone users.
The new mobile site offers customers the ability to research, shop and order quickly.
"Creating a dedicated mobile site was a key strategic project for the company because 23 percent of our online customer interaction comes from smartphones and that number is growing rapidly," says John Stegeman, president, HD Supply White Cap. "We are committed to meeting the changing needs of our customers. The launch of our new mobile site and apps reinforces our online presence and adaptability."
Customers visiting WhiteCap.com via a smartphone will automatically be redirected to the new mobile site. Separately, iPhone and Android smartphone users can also download the company's newly released mobile application for an easy-to-use shopping experience, which includes a Concrete Calculator, Branch Locator, and the HD Supply White Cap SpeedBuild tool that assists in purchasing frequently ordered items.
Features of the mobile site include detailed product information pages, simple checkout that allows customers to charge their accounts, quick order feature allowing customers to purchase the products they need in just a few clicks and simple account registration, as well as enhanced account management capabilities.
The White Cap application includes the above as well as SpeedBuild, which allows customers to quickly order commonly purchased items. An HD Supply account manager reviews each transaction to ensure accuracy. The app also includes a branch locator, a click-to-call feature and driving directions.
"Now that we have completed our mobile site, our next logical step will be to develop a tablet-friendly version," Stegeman says.
HD Supply White Cap has more than 140 locations. It is a business unit of HD Supply (Nasdaq:HDS).