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The Drivers of Private Label in Distribution

Higher quality, shifting competition fuel growth of private label

February 10, 2014

About 40 percent of distributors in a recent MDM survey said they offer private label. This article examines the growth of private label in B-to-B markets, shifts in the private label landscape and what’s driving distributors to offer private label brands to their customers.

This is the first in a series of articles from MDM on private label in the wholesale distribution industry. 

This article includes:

  • MDM Survey results on number of distributors offering private label
  • What's driving distributors to offer private label
  • The value of a distributor brand

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Subscribers also have access to the following related articles:

  • 10 Distribution Trends to Watch in 2014
  • Profits in a Year of Strong Growth
  • Special Report: The Industrial Vending Boom


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