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Strategies for Private Label Success

Distributors should consider branding, skillsets & liability

February 25, 2014

Creating a successful private label strategy requires more than just putting the distributor’s name on the products. This article looks at key elements of building a private label strategy and the decisions distributors need to make to successfully implement that strategy.

This is the second in a series of articles from MDM on private label in the wholesale distribution industry.

This article includes:

  • The role of branding and positioning in private label success
  • The importance of having the right skills in place for implementing a private label strategy
  • The question of control versus liability for distributors

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Subscribers also have access to the following related articles:

  • The Drivers of Private Label in Distribution
  • Profits in a Year of Strong Growth
  • Special Report: The Industrial Vending Boom

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