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Private Label & Channel Conflict

Distributors work to balance national, private brands

March 10, 2014

While the margin and branding benefits of selling private label products may be attractive to distributors, such a move can create tension in the channel. This article examines the potential challenges and how distributors and manufacturers may be able to mitigate them.

This is the third in a series of articles from MDM on private label in the wholesale distribution industry.

This article includes:

  • Drivers of conflict between manufacturers and distributors
  • How distributors balance private label and national brands
  • Why some manufacturers offer contract manufacturing for private label and others avoid it

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Subscribers also have access to the following related articles:

  • The Drivers of Private Label in Distribution
  • Strategies for Private Label Success
  • Special Report: The Industrial Vending Boom

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