2014 State of E-Commerce in Distribution: The Maturing E-Commerce Channel

The third annual MDM distribution e-commerce survey conducted with Real Results Marketing revealed several key trends:

• E-commerce revenue as a percent of overall revenue is rising relative to last year’s survey.
• The primary objectives among distributors for e-commerce remain acquiring new customers, growing wallet share with existing customers and improving website usability.
• Mobile deployments are growing rapidly.

This article examines the results of the 2014 State of E-Commerce in Distribution Survey and how the industry’s e-commerce offerings are maturing. Part 2 will look at best practices for distributor e-commerce marketing, data management and operations.

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