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This report provides an in-depth look at a sometimes sensitive topic in wholesale distribution: private label. The largest distributors are aggressively marketing their own private label products; other distributors have also moved into the space. Still, while the margin and branding benefits are attractive, moving into private label brings its own challenges and can create tension in the channel. This report explores the pros and cons of pursuing a private label strategy.
Articles in this report include:
This report is provided in pdf when you log in, but individual articles can also be read online.