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The 2014 State of E-Commerce in Distribution, Part 2: The Multichannel Factor

Distributors have not effectively integrated automation and paid search

April 10, 2014

The third annual MDM distribution e-commerce survey found that distributors’ e-commerce revenue as a percent of overall revenue is rising. But while distributors are increasingly using multiple vehicles to drive demand online, they have not yet effectively integrated tools such as marketing automation and paid search into their efforts. This article looks at how distributors approach demand generation online and ways they can improve the weakest links, as revealed by the survey.

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  • The 2014 State of E-Commerce in Distribution, Part 1
  • Special Report: The Industrial Vending Boom
  • Behind Grainger's E-Commerce Strategy

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