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R3 Reliable Redistribution Resource, a division of Bunzl plc, has developed a new mobile application that makes it easier for customers to track their Go for the Gold progress. The annual Go for the Gold trip incentive program is exclusive to R3, a North American redistributor of disposable operating products and related services for distributors in foodservice and other industries.
Future versions of the app will include a searchable product catalog segmented by category and point value as well as promotions and new product announcements.
The free application uses bar charts to illustrate a customer’s Go for the Gold program purchases in total dollars, points accumulated and year-over-year growth. Additionally, the app projects trip qualification based on current purchases.
“We developed the app to put Go for the Gold purchase data at participants’ fingertips wherever they are,” said Bunzl North America Marketing Manager Cory Sexson. “It will make it simpler for our customers to gauge their progress and track their growth in the program.”
The free Go for the Gold application for the iPhone is available for download from the iTunes App store. The company plans to release an Android version of the app in October.