This second of a two-part article addresses how distributors can build and implement an effective strategic plan.
As I outlined in the first part of this article, a sound strategic plan is a gauge and tool for better decision-making and can help you communicate to employees how and why their contribution is important to the future of your distribution company.
Companies usually go wrong when they conduct their annual business planning process because they link the operating plan for the next year to the expected results from the current year. Instead, the annual business plan should work toward fulfilling the Big Hairy Audacious Goal" outlined in your longer-term strategic plan.
Though an outside facilitator can be beneficial, the ...