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Global electrical distributor Rexel, Paris, France, is entering Saudi Arabia through the creation of a joint venture with Al-Hobayb Group, a Saudi group with expertise in the electrical industry.
Headquartered in Riyadh, Rexel Arabia Electrical Supplies, of which Rexel own a 65 percent stake, will address both large-scale projects and the traditional electrical distribution market.
It targets annual sales of €25m (US$31.9 million) by 2017.