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How Kirby Risk Boosted Customer Loyalty with Sales Order Automation

More efficient order processing allowed the electrical distributor to refocus on customer service

Successful distributors are ones that focus on making it easy for customers to do business with them. This includes providing multiple ways for those customers to place orders. But order entry from these different sources can turn into a very manual process that takes a lot of time away from higher value business activities.

Because of all the different ordering methods, automation might not seem possible. But the reality is that automating order entry can pay dividends by making the entire process more efficient, freeing up time for customer service representatives to focus customer service rather than administrative tasks.

For example, Kirby Risk Electrical Supply, Lafayette, IN, processes thousands of customer orders each day. Like most customer-centric businesses, each customer submits their unique purchase order in their preferred format including email, fax and phone. Customer orders received in these methods need to be manually reproduced by their team of customer service representatives before they can transition into a sales order.

By automating the order process, especially with high volume or high line-item customers, they reduced the amount of time and hands dedicated to re-entering orders, which in turn allowed them to handle higher volumes without requiring additional staff.

It also increased customer satisfaction and loyalty. Read more about how Kirby Risk used order automation to improve their business operations in this free whitepaper, sponsored by Conexiom.

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