Many companies are routinely losing sales leads they spent thousands and millions of dollars to acquire. To track leads effectively, you must adopt practices that give each player in the process the answers and tools they need to take action. According to the American Marketing Association, up to 80 percent of leads you pass to sales fall through the cracks.
First of a two-part series
Imagine if 80 percent of your company's inventory vanished without a trace. You can bet the inventory and operations managers would be looking for new jobs. And if the problem continued for long, everyone in the company would be joining them.
Yet many companies are routinely losing sales leads they spent thousands and millions of dollars to acquire. Marketing ...