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MRO distributor MSC Industrial Direct Co. Inc. (NYSE: MSM), Melville, NY, has unveiled a new logo, tagline and video campaign designed to better reflect the company's mission.
The company's new slogan, "Built to Make You Better," coincides with a refreshed logo. The marketing campaign also includes a series of videos from customers detailing how MSC helps them solve their "most complex MRO and operational challenges." The videos are available here.