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MDM Interview: Behind Avnet’s Rebranding Campaign

CEO Bill Amelio talks company’s repositioning efforts in a changing industry

May 10, 2017

Avnet recently launched a rebranding campaign with a new logo, color scheme, website and tagline – “Reach Further” – with the goal of creating a unified message that “symbolizes growth and possibility.” Associate Editor Eric Smith spoke with Avnet CEO Bill Amelio about how the rebranding campaign aligns with the company’s recent moves and industry trends.

This article includes:

  • An overview of Avnet's rebranding campaign
  • How the company is adapting and innovating as technology changes
  • The future of the electronics industry

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