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New Solutions for Customer-Defined Value

Don’t let increased customer demands kill your profitability

June 25, 2017

This article is part of MDM's 2017 Distribution Trends Special Issue.

The “era of the customer,” as many have labeled today’s business climate, means distributors are being asked to provide more services yet charge the same price, or sometimes less, for the products they sell. Response to customers’ new demands vary by company size, sector and geography, but all distributors agree that retaining business and growing market share while remaining profitable is critical for survival in today’s increasingly competitive landscape.

This article includes:

  • More services, lower prices
  • Customers are demanding faster delivery and more informationl
  • B2B customers look to bring products to the end users more quickly and efficiently


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