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MDM Interview: DSG’s Late Night Loyalty Advantage

Distributor responds to shifting customer preferences with “After Hours Experts”

June 25, 2017

This article is part of MDM's 2017 Distribution Trends Special Issue.

Customer satisfaction drives Dakota Supply Group. The Fargo, ND-based electrical, HVAC and plumbing distributor recently launched its “After Hours Experts” initiative to provide technical, service and sales support for customers beyond the routine Monday to Friday, 8-to-5 schedule. CEO Todd Kumm spoke with Associate Editor Eric Smith about how the company works to differentiate amid changing customer demands.

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