Online giants continue to disrupt distribution, making effective pricing strategy more important than ever. In the recent MDM Webcast, “What Distributors Need to Know about Pricing Disruption,” Brent Grover, managing partner of Evergreen Consulting LLC, discussed how distributors can improve their approach to pricing in order to survive disruption.
This article includes:
Implementing your pricing strategy
Communicating your service strategy
Keeping the barbarians from crossing your moat
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