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Millennials in Distribution: ‘No Magic’ in US LUMBER’s Strategy

Task-focused training key to distributor’s success with millennials

October 10, 2017

This article examines the strategic decision by Atlanta, GA-based U.S. LUMBER to focus recruiting and development efforts on the millennial generation after the Great Recession.

This article includes:

  • Bringing the past to the present
  • Doing more ≠ promotion
  • U.S. LUMBER’s Core Values and Purpose

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  • Millennials in Distribution: Culture Trumps Everything
  • Endgame Strategy: A Must for Distributors
  • Commentary: Best Practices for Recruiting Millennials

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