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How Important is Branding for Your Business?

Best practices for determining your branding needs

March 9, 2018

In part one of this three-part series, MDM President and COO Ian Heller explored the dangers of working with a pure branding agency and how the wrong partner can do more harm than good for a distributor. In part two, Ian uncovers how you determine the value of branding for your distribution company.

This article includes:

  • Sizing the purchase
  • Emotional attachments
  • The Branding Matrix

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