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Key Drivers for E-commerce Demand

Distributor priorities for e-commerce investment continued to evolve in 2017

April 10, 2018
Distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional findings around the channels distributors use to drive e-commerce demand as well as their satisfaction with the returns on their e-commerce investments.

This article includes:

  • Stronger Marketing Effectiveness
  • Spending Rank by Marketing Vehicle
  • Satisfaction with E-Commerce Investments

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