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The Impact of Amazon Business on Distributors

How distributors use Amazon continues to evolve

May 10, 2018

As part 1 and 2 in this series outlined, distributor e-commerce reached a remarkable tipping point in 2017: According to our most recent survey, the percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. Part 2 discussed the key drivers for e-commerce demand, with field sales continuing to lead the way, but with SEO gaining in importance. In this article, we explore survey findings on how distributors are using Amazon as a sales channel, types of products sold and ways in which Amazon may be a threat.

This article includes:

  • Key Activities with Amazon
  • Pros & Cons of an Amazon Relationship
  • Moving Forward

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  • MDM-Baird Distribution Survey: Storms Stunt Distributor Growth
  • Distributors Up Search Marketing Efforts
  • Amazon Business: The Burning E-Platform

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