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Project Selling: A Vital Part of Creating Value

A primer on how to develop project selling as a competitive moat.

June 11, 2018

Project selling – an area where there is room for simple, high-value improvements – stands out as one of the most critical and lucrative ways a distributor can create a value-added service component. Here’s a primer on how to develop project selling as a competitive moat and some important keys to success.

This article includes:

  • Helping Customers to Shop
  • Annuity from Follow-on Sales
  • Project Selling = Competitive Moat

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