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Amazon Business is a Top B2B Distributor – Now What?

Gauging the threat posed by Amazon to your business

June 25, 2018
Amazon Business is rapidly making headway in B2B distribution, but you wouldn’t know it by the reaction of many distributors. While the retailpocalypse has been in full swing for a few years now, most distributors show little concern about its B2B equivalent – what MDM’s Ian Heller calls the wholesalepocalypse. This article reviews Amazon’s model, evolution in B2B distribution, and metrics to gauge the threat posed by Amazon to your business.

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