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Amazon Will Invest $15B in Third-Party Sellers

Amazon this year will invest more than $15 billion in infrastructure, tools, services, people and programs designed to assist its third-party sellers, the company announced Aug. 22.

More than half (58%) of all physical gross merchandise sold in Amazon’s stores in 2018 came from independent third-party sellers, according to the company. Recently launched tools and services include:

Fulfillment and inventory tools. The Target Inventory Levels tool provides insights into FBA inventory.

Appstore and third-party tools. The Amazon Marketplace Appstore expanded globally into Europe, India, Japan, and Australia. It allows selling partners to identify more than 200 trusted third-party applications that assist with pricing, advertising, inventory management and more.

Pricing management tools. Sold by Amazon, a free, opt-in service, automates prices.

Business reports and analytics tools. The Product Opportunities dashboard generates customized reports based on business analytics and data that provide curated guidance for selling partners, like purchasing trends and requests for quantity discounts, according to Amazon.

Seller University. Portal assists selling partners in finding relevant educational content.

“Small and medium-sized businesses are the lifeblood of the economy, and we are committed to empowering them,” said Nicholas Denissen, Amazon vice president of small business. “As part of our dedication to supporting independent retailers, we have thousands of employees around the globe who work hard on their behalf, developing tools and services to help them grow their sales in Amazon’s stores. Ultimately, our success depends on their success.”

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