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Distribution Sales & Marketing

Simple Steps for Distributors to Leverage Social Media and Close More Business

Use social selling to connect and engage with prospects and outsell your competition.
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Do Your Customers Want to Order or Shop?

There are two types of online purchases made by distributors, each requiring its own e-commerce strategy.
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How to Get Your Sales Team to Embrace E-commerce

Overcome common objections from the people most suspicious of a new platform.
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The 3 Ps of Outstanding Customer Experience

Devoting equal attention to product, process and people can help distributors create loyal brand promoters.
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It Takes More Than Account Managers to Drive Sales and Profitability

The digital revolution has changed the way customers gather information and buy products.
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To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

Distributors can benefit from breaking down products into the facets that define their digital DNA.
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“What Percentage of Your Sales are Online?” is the Wrong Question to Ask

Meeting customer needs is the most important metric for distributors.
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Identify and Act on Accounts That Eat Your Lunch

These high-volume, low-profit customers can put your company at risk.
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Data That Drives Customer Experience

The best way to support sales online is through effective product content
Distributors looking to grow and compete in the digital landscape need to take a structured approach and build a system. This excerpt from the book Digital Branch™ Secrets: eCommerce Playbook for Distributors outlines a critical ...
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The Flaws in Using Gross Margin as a Business Performance Benchmark

The average distributor sees just 25% or less in profit realization.
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