In the prior two articles of this series, we explored the pitfalls of bad branding and damage branding agencies can do. We outlined the “Branding Matrix” and how you can use it to understand how much time and money to focus on developing your branding strategy. For the final article in this series, let’s talk about the branding strategy itself – how should you develop your slogan and your supporting messages?
This article includes:
The Branding Process
The Branding Ladder
Defining the Role of Branding
in Your Company
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