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Distribution Sales & Marketing

What Motivates Your Customers to Buy More?

Segmentation helps you better align resources to sell more efficiently.
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If You Tell It, They Will Come

The lessons of a holiday classic, undimmed after 175 years.
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Relationships or Websites? Both, Please

How to develop personal and digital relationships with “middle school” customers.
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Nobody Flies for the Food

Southwest Airlines is no-frills, but customers still love it – why?
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Data That Drives Customer Experience

The best way to support sales online is through effective product content
Distributors looking to grow and compete in the digital landscape need to take a structured approach and build a system. This excerpt from the book Digital Branch™ Secrets: eCommerce Playbook for Distributors outlines a critical ...
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The Invisible Solution

Distributors don’t need to imitate Amazon Business, but they do need to think like them.
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The Future of the Million Dollar Sales Rep

The market dynamics that favor digital disruptors are only going to get stronger going forward.
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Can You Handle the Truth?

Like it or not, how customers interact and buy is changing.
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Rethink Role of Sales as You Adopt New Technology

Not long ago, field sales reps were Lone Rangers.
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