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Articles by Bob DeStefano

Simple Steps for Distributors to Leverage Social Media and Close More Business

Use social selling to connect and engage with prospects and outsell your competition.
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[Video] Do You Think of Marketing as an Investment or an Expense?

Learn the right way to measure marketing ROI.
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Video: Why You No Longer Can Afford to Ignore Online Marketing

To remain relevant, stop kicking the e-marketing can down the road.
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How to Fix a 'Leaky' Website

Turn visitors and prospects into buyers.
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5 Online Marketing Tips for Success in 2016

Make the most of online marketing opportunities.
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Content Marketing: What Should You Write About?

Avoid content marketing writers block by putting these tips into action.
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Content Marketing 101: What is it and why should I care?

To succeed online, don’t just market your products; market your knowledge.
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A Brand is a Terrible Thing to Waste: Managing Your Company's Online Image

In a connected world, online image is everything
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Embrace the Marketing Paradox: There are Riches in Niches

The smaller your target market, the bigger your opportunity.
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Is Your Website Customer-Focused or Egocentric?

To be successful online you need to create your website for your customers – not you.
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