Measuring return on investment in e-commerce can be a challenge for distributor. This article offers ways to measure the ROI and key expense components that distributors should include in the evaluation.
This article includes:
How to measure e-commerce investment ROI
The different types of ROI
Examples of the impact e-commerce can have for different companies
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Companies who do this well include Amazon and Netflix. In fact, Netflix thought the problem was so important that they setup a contest with a $1 million reward for anyone in industry or academia who could create ...
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Distribution executives’ beliefs about the best segments to go after in their markets may not be accurate. Blending internal transaction data with data that provides a more complete, demographic view of your customers is the best way to better understand your markets. This article examines how customer segmentation can highlight markets where you may be missing growth opportunities. And it provides examples of where previous assumptions about growth segments were called into question by actual data.
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