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In The News:

Jonathan Bein

Articles

State of Distributor Marketing, Pt. 2: Right People, Right Message

MDM’s Annual State of Distributor Marketing research tracks generational shift and targeted marketing
In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent ...
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Move to Digital Continues

The importance of digital marketing continues to expand
The 2018 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers. This joint survey between MDM-Real Results Marketing reveals that distributors are increasingly relying on search marketing instead of email marketing. ...
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How Inside and Outside Sales Reps Drive Online Revenue

Customers should expect an integrated experience across every touchpoint.
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MDM Special Report: 2018 State of E-Commerce in Distribution

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe below. Continuous improvement is required to ...
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Distributors Up Search Marketing Efforts

More companies now view search marketing as “very important”
A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels ...
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Don’t Let Your Customers Walk Away Online

Don’t make it hard to do business with you.
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The Impact of Amazon Business on Distributors

How distributors use Amazon continues to evolve
As part 1 and 2 in this series outlined, distributor e-commerce reached a remarkable tipping point in 2017: According to our most recent survey, the percentage of distributors deriving more than a tenth of total ...
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Key Drivers for E-commerce Demand

Distributor priorities for e-commerce investment continued to evolve in 2017
Distributor e-commerce reached a remarkable tipping point in 2017: The percentage of distributors deriving more than a tenth of total revenues from e-commerce grew from 34 to 41 percent. In this article, we explore additional ...
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B2B E-Commerce Passes Tipping Point

E-commerce adoption by wholesale distribution companies hit a milestone mark in 2017
A remarkable tipping point took place in 2017– distributor e-commerce as a percentage of revenues shifted significantly, based on the seventh annual MDM distribution e-commerce survey conducted with Real Results Marketing. This article includes: Key Trends ...
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Distributors Lack Marketing Differentiation

Dearth of distinguishable value propositions stymies industry
Part 2 of the 2017 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers. This article includes: What features are important? Benefits centered on helping customers How are companies ...
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