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In The News:

Jonathan Bein

Articles

An Effective Value Proposition is Life and Death for Distributors

Too many are sending the same message, highlighting the same features and lacking differentiation in the process.
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B2B E-Commerce: Half of Suppliers in Survey Sell Direct Online

To stay relevant with clients, distributors need to ensure they are adding value to the sale
According to data from the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing, more than half of manufacturers who responded to the 2019 MDM-Real Results Marketing State of E-Commerce survey said they are ...
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B2B E-Commerce: Maturity Slows, Adoption Soars

Opportunity is high for B2B e-commerce, according to the eighth-annual MDM distribution e-commerce survey conducted with Real Results Marketing
Distributors and manufacturers who do not have e-commerce capabilities or have yet to get traction with existing e-commerce implementation still have an opportunity to get in the game. While the adoption rate is growing fast ...
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5 Risks Distributors Take When They Don’t Know Their Customers

A commitment to determining the communication preferences of individual customers can bring high returns.
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State of Distributor Marketing, Pt. 2: Right People, Right Message

MDM’s Annual State of Distributor Marketing research tracks generational shift and targeted marketing
In Part 1 of this series, we presented the results of an MDM survey about distributor marketing, focusing on the level of success they are currently having in their marketing efforts and to what extent ...
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Move to Digital Continues

The importance of digital marketing continues to expand
The 2018 State of Distributor Marketing examines how distributors perceive the features and benefits they offer customers. This joint survey between MDM-Real Results Marketing reveals that distributors are increasingly relying on search marketing instead of email marketing. ...
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How Inside and Outside Sales Reps Drive Online Revenue

Customers should expect an integrated experience across every touchpoint.
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MDM Special Report: 2018 State of E-Commerce in Distribution

This report, now available in PDF format, is a benefit for MDM Premium subscribers. Simply log-in below to access and download this series of articles. Not a subscriber? Subscribe below. Continuous improvement is required to ...
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Distributors Up Search Marketing Efforts

More companies now view search marketing as “very important”
A joint MDM-Real Results Marketing survey reveals that distributors are increasingly relying on search marketing instead of email marketing. This article examines how distributors across sectors approach marketing, what they consider the most effective channels ...
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Don’t Let Your Customers Walk Away Online

Don’t make it hard to do business with you.
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