A potential customer who is already signed on with another distributor doesn’t need your business —but you can increase the chances that they’ll want it. It starts with showing interest, says Channel Marketing Group’s David Gordon.
As Amazon’s ground and air delivery services continue to grow, the decision by FedEx highlights a dilemma often faced by distributors: Is the business gained from a relationship with Amazon worth the potential risks of working with a competitor? David Gordon of Channel Marketing Group weighs multiple considerations and potential alternatives for distributors.
As we turn the page to 2019, many industry observers are offering predictions. Instead of following the crowd, however, David Gordon discusses some dynamics that are significantly affecting the electrical distribution channel.
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