Is Your Website Ready for Mobile-geddon?

Google's new search algorithm is expected to have broad impact.
jen-84x84

On April 21, Google will release the next iteration of its search algorithm. If your business depends on search engine rankings – and it should, at least to some degree – then you'd better make sure your IT/website team is aware of what the coming changes mean. (Read more about the role of search engine marketing in 2014 State of Distributor Marketing: Focus Shifts to Digital.)

Earlier this year, Google announced they will “expand the use of mobile-friendliness as a ranking signal.” In layperson’s terms, Google will begin to favor websites that are mobile-friendly, meaning mobile-friendly websites will be more likely to show up on the top of the Google’s search engine results pages (SERPs).

Some of the qualities Google looks for in a mobile-friendly site include:

  • Text that is large enough to read on mobile devices
  • Links and buttons placed far enough apart to be easily clickable
  • Content that displays properly on different devices, regardless of screen size

To find out if your website is mobile friendly, Google launched a Mobile-Friendly Test. This test will yield only two possible results: mobile-friendly (pass) or not mobile-friendly (fail).

If you pass, congratulations! You can get back to business. If not, make sure you IT/website team is actively working on the fixes that Google recommends. And make sure they are working overtime because your competition likely is.

For more resources on optimizing your website for mobile, read Google’s Mobile Guide.

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.