Recommended Reading: Online Training Lags at Most Distributors

Not enough companies offer employees ongoing, online learning opportunities.

Though distributors offer focused training when hiring a salesperson, that training usually stops after the first three to six months because it isn't a core part of the company's strategy, according to How to Overcome Training Challenges.

Only a small percentage of distribution employees spend more than one hour each month performing online training of any type, according to Debbie Paul of Real Results Marketing, whose recent survey examines the challenges that distributors face around providing training.

Lack of online training for employees usually is the result of a lack of accountability for the company's salespeople to actually do the training. If given the choice between training and their jobs, they usually elect to perform their normal job duties, Paul says.

This is why distributors must create a training path for each employee that provides value to both employees and the company, one that can be tracked and fosters knowledge retention.

“We need to do less training and find ways to retain the training we are delivering in a more effective way,” noted one distribution executive.

This article was the second part in MDM's ongoing series on training in distribution. Part one looked at how distributors can shift their thinking about training.

Read more about delivering effective training for your employees in How to Overcome Training Challenges.

About the Author
Recommended Reading
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

Subscribe to continue reading

MDM Premium Subscribers get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.

Join other distribution executives who use MDM Premium to optimize their business. Our insights and analysis help you enter the right new markets, turbocharge your sales and marketing efforts, identify business partners that help you scale, and stay ahead of your competitors.

Register for full access