The 2020 Mid-Year Economic Update_long

Recommended Reading: 5 Best Practices in E-Commerce

MDM presents tips on e-commerce design and implementation.
lindsay-white

For the 2014 Distribution Trends Report, scheduled for release on June 25, we have been talking with distributors across segments about what they are focused on for the remainder of the year.

Upgrading e-commerce platforms is a priority for many. That supports the data we reported in January that 70 percent of distributors plan to invest in e-commerce in 2014.

MDM has many resources on best practices in e-commerce design and implementation. Here are five tips on e-commerce from the MDM Archives:

1. Use the knowledge you have to build a content-rich website that will establish your expertise and provide value to your customers. Learn how social media and blogs can help with this in The Social Media Challenge: ROI.

2. Understand how customers want to communicate and do business with you, and focus on that when upgrading your website. Learn more about Grainger’s approach to this in Behind Grainger’s E-Commerce Strategy.

3. Take advantage of synergies between print catalogs and your online platform. Read more in E-Commerce & Catalog: Fast Friends in Distribution

4. Prioritize clean data. Completeness and accuracy of product data is critical. Read more in Good Product Data: Oxygen for Catalogs, Websites.

5. Use search marketing to acquire new customers rather than to grow wallet share with existing customers. Learn more in The 2014 State of E-Commerce in Distribution: The Multichannel Factor.

Log-in to access the articles above. Not a subscriber? Subscribe today, and you’ll also get access to the 2014 Distribution Trends Report, available June 25.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.

2

articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to mdm.com, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events

0

articles left

This is your last free article

Subscribe to MDM Premium today and get:

  • Unlimited access to MDM.com
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events

1

article
left

You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on mdm.com
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.