The 2020 Mid-Year Economic Update_long

Redwood Plastics: Success through Online Engagement

Theres a huge opportunity online, distributor says in 7 Minutes With interview.

The benefits from investing in an online platform go beyond simply being able to sell products online. In fact, one of the biggest benefits could come from developing a place to engage your customer base, according to Angela Rodenburgh, marketing director for plastics distributor Redwood Plastics in Vancouver, British Columbia.

Rodenburgh was featured in the latest 7 Minutes With … interview, in which she spoke with me about Redwood’s strategy for creating engagement online – even without a transactional website. Rodenburgh says the investments in online chat, social media and search engine marketing have paid off for the company.

The distributor recently created a sales department that connects with customers through online channels. The department started with two people and is already growing, she says.

“There’s a huge opportunity with the way that people are looking for information,” Rodenburgh says. “…And if you don’t see that opportunity, (you’re) really missing out on a large audience.” And as the younger generations continue to move into purchasing roles, that opportunity will continue to grow.

That doesn’t mean you should completely ignore transactional functions on your website, Rodenburgh says. Redwood is in the process of developing a platform for e-commerce. “We just want to make sure we do it properly,” she says. “We don’t just want to be an online inventory store.”

Redwood Plastics was recognized as a 2014 MDM Market Mover. Read about the distributor here.

Listen to Rodenburgh in her 7 Minutes With … interview with me below, or visit our 7 Minutes With … video page.

About the Author
Leave a Reply

Leave a Comment

Sign Up for the MDM Update Newsletter

The MDM update newsletter is your best source for news and trends in the wholesale distribution industry.

By subscribing, you are agreeing to MDM’s Privacy Policy.


articles left

Want more Premium content from MDM?

Subscribe today and get:

  • New issues twice each month
  • Unlimited access to, including 10+ years of archived data
  • Current trends analysis, market data and economic updates
  • Discounts on select store products and events


articles left

This is your last free article

Subscribe to MDM Premium today and get:

  • Unlimited access to
  • 1 year digital subscription, with new issues twice a month
  • Trends analysis, market data and quarterly economic updates
  • Deals on select store products and events



You have one free article remaining

Subscribe to MDM Premium to get unlimited access. Your subscription includes:

  • Two new issues a month
  • Access to 10+ years of archived data on
  • Quarterly economic updates, trends analysis and market data
  • Store and event discounts

To continue reading, you must be an MDM Premium subscriber.