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In the recent issue of MDM Premium, available here, MDM looked at the changing role of buying and marketing groups. As part of that article, we surveyed MDM readers on the benefits they have seen from belonging to or being a preferred vendor for a buying or marketing group. About two-thirds of respondents said they were associated with one of these organizations. (View a directory of buying and marketing groups in distribution.)
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Those who belong to a buying or marketing group said rebates remained one of the main benefits of belonging to a group, and networking was also among the top three ways they benefited. Marketing programs were next in line (noted by a third of respondents), and access to potential customers, products and new manufacturers was also important to respondents.
Other reasons noted in the MDM Survey include strengthened relationships with company principals, improved communications, larger mindshare from vendors, prompt payment, and special pricing.
Another benefit? Better planning with channel partners, and for some, access to national accounts and integrated supply contracts.
Buying and marketing groups continue to look for ways to add value to the channel. (Read: The Evolving Role of Buying Groups) But of course with any organization, there are challenges. We'll be addressing those in the Aug. 25, 2010, issue of MDM.